Sideline AI

Create more sports content without losing control of your brand.

Sideline AI gives teams, coaches, and staff the ability to create professional, on-brand graphics in seconds - using the colors, logos, and creative direction your department approves.

Built for athletic departments
Brand-safe by default
UCA Bears 2026 football schedule graphic
Generated · on brand
Bears Win final score graphic, UCA 34 vs SFA 14
Good Luck graphic for QB Jackson Peters
Brand system: active
The reality

Sports content does not slow down.

Every department is being asked to create more, post faster, and support more teams with the same creative resources.

More moments

Scores, signings, visits, birthdays, stats, schedules, awards, announcements, and recruiting content all need graphics.

More content needs

Coaches, staff, athletes, and departments all need content created quickly across more channels.

Less team to execute

Designers and communications teams become the bottleneck, even when everyone is trying to move fast.

The solution

Sideline AI gives your department controlled creative scale.

Let coaches and staff create what they need, while your brand stays protected.

Sideline AI allows approved users to generate graphics inside the visual system your department controls. The result is faster content creation without random fonts, wrong colors, bad layouts, or off-brand graphics.

Sideline AI product interface on mobile
For designers

Built to support designers, not replace them.

Sideline AI removes repetitive requests, gives teams a stronger starting point, and helps communications departments keep up with demand. Designers still set the creative direction. Sideline AI helps the department operate inside it.

Less repetitive work

Give coaches and staff the ability to handle simple graphic needs without every request landing on the designer.

More creative bandwidth

Free the creative team to focus on bigger campaigns, storytelling, recruiting moments, and premium content.

Better starting points

Generate strong first drafts that can be edited, refined, and published inside the Sideline workflow.

Brand control

Fast should still be on brand.

Sideline AI is built around brand consistency, not random generation.

Every department has a different visual identity. Sideline AI can work from the brand system Sideline builds for you, or your team can establish its own creative rules for the platform to follow.

Option 01

Use a Sideline-built brand

Sideline can help create a visual system for your team, including colors, layouts, graphic styles, and approved creative direction.

Locked palette
Option 02

Bring your own brand

Already have a brand system? Set your colors, logos, rules, and design preferences so Sideline AI creates within your existing identity.

Locked palette
Creative freedom

Control, without limiting creativity.

Create anything you can imagine — in your branding.

Sideline AI gives users the freedom to create graphics for different moments, sports, athletes, and announcements while still staying inside the boundaries your department sets.

Gameday
Final Score
Recruiting
Schedule
Player Spotlight
Stat Update
Birthday
Commitment
Camp Invite
Award Graphic
Team Announcement
Score Update
The difference

Always professional. Always consistent.

Sideline AI is designed for sports content, not generic image generation.

Generic AI

baseline
  • Random design choices
  • Wrong colors
  • Inconsistent layouts
  • Off-brand visuals
  • Not built for sports workflows

Sideline AI

purpose-built
  • Brand-aware graphics
  • Sports-specific graphic types
  • Approved logos and colors
  • Professional layouts
  • Built for athletic departments
Sideline AI · Coming soon

The next chapter of Sideline Design is almost here.

Give your department the power to create more content, protect the brand, and move faster without sacrificing quality.